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Auto loans

Affordably finance your next vehicle

With multiple loan options to give you low monthly payments and flexible terms, buying a new or used vehicle is more possible than ever.

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Affordable payments

You can choose among several auto loans in Wisconsin with different term and rate options so you can select the payment plan that fits your budget.

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Easy application

Thanks to our quick and easy online car loan application, you can apply when and where it is most convenient for you.

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Fast approval

Never miss an opportunity to buy your dream vehicle. Heartland's quick application review and approval process helps you complete your purchase sooner.

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Guaranteed Asset Protection (GAP)

You can add GAP insurance to protect you financially in the instance of a vehicle theft or major accident. We offer a lower cost than what is offered at dealers or other financial institutions.

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Mechanical Repair Coverage (MRC)

You can add affordable MRC coverage to help offset the costs of mechanical breakdown repairs. You'll likely pay less than what other places charge for the same protection.

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Rate comparison

Based in Madison, WI, DataTrac helps you compare the best rates available for new or used vehicle loans helping you save time and money during the shopping process.

Rates as low as 3.00% APR*

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Refinance your loan

Lower your monthly payments

We can help you love your car even more with our refinance options. If you financed your car through a bank or other financial institution, you may have a high interest rate or limited terms. You can refinance your current loan with us and enjoy low, fixed rates, terms up to 84 months, and a maximum loan to value of 120% of the Kelley Blue Book price.

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Cash Out Title Loan

Get access to the equity in your car

Sometimes cash is tight and you need help paying off a loan, paying for a home project, funding a vacation, and more. With a Cash Out - Title Loan, you can access the equity in your car to make needed payments. With low, fixed rates and terms up to 72 months, you can get the funds you need right away.

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How it works

It's easy to get an auto loan with us.

  • 1

    Apply online

    Fill out our online application in a matter of minutes.

  • 2

    Get approved

    We quickly review your application.

  • 3

    Use funds

    You use the loan to purchase the car you need.

Apply for an auto loan

Top questions

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Make purchasing a car more affordable

Get an auto loan with us and have more say in how much you pay each month for your car.

  • *APR = Annual Percentage Rate